Best thing I've heard all week--"the faintest ink is better than the greatest memory" as said by Mad Men character Paul Kinsey. If you watch the show--you know where this is going. Paul, an ad man at Sterling Cooper is under the gun. He needs ideas and he needs them now. Getting drunk one evening seems to do the trick (only in his inebriated state, he of course forgets to write down the winning idea). I feel Paul's pain all too well. I'll be drifting off to bed and think of the perfect Apartment Therapy post or an idea for Bneato and in the morning--poof (the idea is usually gone)...
